Direct from the bench · Bedfordview

Buying a natural diamond direct from the cutting works.

South Africa is one of the few places where a buyer can get a polished diamond close to its manufacturing source. We are the cutting works, not a reseller. Here is what buying direct from our Bedfordview bench means, the legal basis for it, and where retail buyers are best served.

Diamond parcel papers opened on a dark workbench, revealing polished stones
Parcel papers on the bench
  • Diamonds Act 1986 compliant
  • Invoiced and auditable
  • GIA report with every stone

What “direct from the cutter” actually means

We access DBCM rough as a De Beers Emerging Beneficiation Customer, cut it on our own bench, and sell the polished stones close to the trade price. There is no importer and no chain of middlemen between the rough and the finished diamond. For the same GIA-certified spec, that manufacturer-direct route strips out the layers that make mall retail expensive, which commonly puts the price well below a chain quote.


The legal basis for buying direct

The Diamonds Act 1986, administered by the SADPMR, allows a licensed beneficiator to sell polished diamonds through a properly invoiced sale. We hold an active South African Beneficiation Licence, so the sale is lawful, recorded, and auditable, and the stone arrives with its GIA report and a compliant invoice. That paperwork is also what gives the diamond a documented Kimberley Process provenance from the moment of mining.


Trade buys direct. Retail goes to Prodiam.

Procut DCW is the manufacturing arm. Jewellers, designers, and dealers buy loose goods directly from us through a trade supply relationship. Members of the public who want a finished engagement ring, a setting, or a single certified stone with full retail service are served by our sister brand, Prodiam. Same stones, same bench behind them. Prodiam simply adds the retail side: design, settings, and consumer support.


What you get buying direct

  • Trade-side pricing. Closer to the manufacturing cost, not a retail margin on top of an import.
  • GIA certification. Every stone is sold on its GIA report, which you can verify independently.
  • Documented provenance. A licensed, invoiced chain from rough to polished, with Kimberley Process compliance behind it.
  • Cut to GIA Excellent. The stones are cut on our bench to GIA Excellent and AGS Ideal standard.

Common questions

Can I buy a diamond directly from the cutting works in South Africa?
Trade buyers can buy loose stones directly from us in Bedfordview through an invoiced, SADPMR-compliant sale. The public buying a finished piece or a single stone are served by our retail sister brand Prodiam.
Is it legal to buy a polished diamond direct from a manufacturer in South Africa?
Yes. Under the Diamonds Act 1986, a SADPMR-licensed beneficiator may sell polished diamonds through a properly invoiced sale, with the GIA report and a compliant invoice.
Why is buying direct from the cutter cheaper?
You are not paying the rent, brand margin, and stock financing a retail chain adds. You pay closer to the trade price for the same certified stone.